oh btw, I like the sound of the brand name “YOPROCO”

Good luck, J

You can definitely double-up/triple-up when dealing with the right people. I’ve was UI designer/Artist/prototyper for both Netflix and ReplayTV, and there’s lots great of multi-hyphenates in the Bay Area. I wish you the best on it!

@anish – thanks for expressing interest. i’ll reach out to you soon!

The photoshop images should be done by a UI designer, or done by a UI designer then handed off to an artist for prettyification; The UI designer being someone who specializes in how users develop mental models of systems and how users interact with computers. The designs, ideally, should be conceived independently of “how does this work under the hood?” but with an understanding of what’s possible and what’s not.

Whoever turns the photoshop documents into functional prototypes needs engineering skills, especially if you’re going beyond standard forms, and doing dynamic controls. Typically this is not a person who specializes in computer/human behaviors (UI design), but someone with a background in engineering.

Normally it’s good practice to have the UI designer be a different person than the one implementing the UI*. This frees the designer from self-limiting his/her designs to what they’re good at programming (even subconsciously) and allows them to focus on what is best for the user.

From your job description it sounds like you’re looking for a User Interface Engineer, not a User Interface Designer. I’d expect the UI designer role to be “the person who comes up with the photoshop documents” more, or less (although UI designers typically don’t have to be good artists). As reference, I’ve been a UI designer for 15 years or so.

*Prototypes can be an exception; but I strongly recommend it be only for throw-away proof of concepts or for user testing. Quite often with HTML though, there’s a trend to want to reuse or morph prototype code into the final version. I’ve seen in real life and it’s a slippery slope; the UI designer gets pressure to make the prototype “real”, and as a result they lose focus on the User (who should be the UI designer’s #1 priority) and get caught up in technical limitations and implementations.